Trade magazines and website editors love a good case study. (You know, those stories about your satisfied customer using your saved-the-day product.) So do magazine readers – your customers and prospects. This public relations tactic gets your product success stories into the editorial columns of print and electronic media, and it lets readers learn how you helped solve real-world problems. So what separates strong case studies from less effective ones? […]
Our business-to-business marketing experience spans many technical, industrial and commercial markets. Chances are, we’ve worked somewhere in your industry, which helps us quickly understand your unique challenges.