Strategic B2B marketing starts with a plan. You’ll need one if you expect to create awareness, generate sales leads, support your sales channels—or achieve whatever marketing objectives you have.
We use a combination of market research, industry experience and your insight to understand how your customers speak, learn and solve problems. Then we take an integrated approach, helping clients stretch their marketing budgets by developing strategies and tactics that build on each other to maximize impact, reach audiences in multiple ways and leverage content across multiple marketing platforms.
Your customers are everywhere all the time; your marketing messages need to be, too.
We help identify the best mix of print and electronic advertising vehicles, target the right audiences, negotiate lower rates and value-added content placements, leverage new and non-traditional media outlets, and measure the results. With strategic front-end planning and continuous improvement, we help B2B companies build awareness, leads, and most of all, sales performance.
CCC believes in the power of PR. Whether your news and stories are published in print or online, the editorial context adds reach and credibility for your messages and your company. It’s also a great way to generate valuable content than can be repurposed in many ways, including ad offers (think white papers) and your website (where it can increase your rankings in organic search).
We write product and company news releases and distribute them to targeted B2B editors. We also pitch case studies and feature stories for publication in the trade journals your prospects read. With the experience and expertise to speak your customers’ language, we create and place standout PR content that communicates value and establishes your expertise.
Capture your audience’s attention with arresting creative, and they’ll be willing to listen.
Our talented creative staff develops digital and print ad creative that wows B2B buyers and influencers. We start with on-target messaging and creative concepts, and deliver finished ads that include strong headlines, striking visuals and concise copy—and we never forget the call to action.
Website Development / Maintenance
CCC’s in-house development team and outside partners create web sites, landing pages and microsites that help attract new customers, drive sales and enhance the image of your brand.
We can also maintain your website to keep it up to date, and monitor its performance through Google Analytics.
SEO / Pay-per-click
Engineers, designers and buyers from every industry turn to online searches when looking for product solutions. That’s why it’s more important than ever to rank well in organic search and to utilize paid search strategically.
CCC helps clients understand their search engine optimization (SEO) opportunities, improve website content to maximize rankings, and monitor competitor keyword ranking in the fast-changing online environment. We also employ various types of pay-per-click (PPC) ads to drive search traffic to client sites.
Social media is a tool, and its usefulness for B2B marketers and audiences is becoming more promising.
We’ll help you understand the potential of social media for your business and audiences. The social media programs we develop look past consumer-focused fads and instead seek opportunities to connect with potential customers and deliver key messages. Oh, and one more thing: follow us on Twitter.
Results-driven marketing programs need be designed for measurability—and then monitored and evaluated. CCC builds measurability into tactics and programs whenever feasible.
The program monitoring and measurement services we provide offer insights into ROI and more. We help clients utilize this information to make actionable improvements to program efficiency and effectiveness.