Media relations
Editors are inundated with story pitches. CCC supports client objectives by making an editor’s job easier—pitching a story relevant to an issue’s content, maintaining high journalistic standards, providing the editor exactly what he or she requests—meeting deadlines.
“Application determines DG system configuration”
Client: Cummins Power Generation
Publication: POWER Magazine
Audience: Power system purchasers and users
Media relations efforts with this premier international power industry magazine led to an editor’s request for a 3,000-word article on all the different examples of distributed generator (DG). Thorough knowledge of the technology, the industries served and the editor’s needs yielded a five-page feature article that helps to build credibility and awareness for the client while stimulating client web site visits and inquiries.
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