Content marketing

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Content marketing for B2B: Where to put your content

Wonderful! You know what you want your content marketing program to achieve and you’ve inventoried your existing content (Content marketing for B2B: Start with a plan and an inventory). But now you’re stumped. There are so many channels you could use—websites, blogs, and social media vehicles. Where should your content go?

There’s no simple way to answer that question, but here are a few things to consider:

Find out where your audience goes for information

Identifying the online vehicles your audience uses is critical for successful content marketing. It’s just like identifying vehicles for advertising and public relations, though print and broadcast media make your job easier by [...]

By | November 13th, 2014|Content marketing, Marcomm 101|Comments Off on Content marketing for B2B: Where to put your content

Content marketing for B2B: Start with a plan and an inventory

If you’re in a marketing role, you’ve probably heard of content marketing. In fact, it’s hard to miss the term since it’s our industry’s newest buzz phrase. In case you’re not sure what we’re talking about, “content” refers to information you create that’s of interest to your customer prospects. It could be presented in the form of white papers, infographics, blogs, website content, slide presentations, emails, webinars and more. The Internet and social media have spurred the need for content as marketers rush to fill these web spaces and claim more share-of-mind among prospects. But for B2B marketers […]

By | October 28th, 2014|Content marketing, Marcomm 101|Comments Off on Content marketing for B2B: Start with a plan and an inventory

B2B Content Marketing: Give Them What They Want

Content marketing is getting a lot of buzz lately in marketing circles, and many, many business-to-business marketers are wondering, “What does content marketing have to do with me?” The answer is…lots! At CCC, we look at content marketing as a way for you to share what you know. Prospective buyers are ravenous for information on [...]

By | June 24th, 2013|Content marketing, New marketing strategies|Comments Off on B2B Content Marketing: Give Them What They Want