New marketing strategies

/New marketing strategies

Winning B2B tactics: The 3-pointer

Over 50 million of us follow college basketball’s annual March Madness, but you can bet not everyone is a devoted fan. For many, it’s a fun time to scan predictions, fill in brackets and follow the story lines as the teams get whittled down to one champion. Part of the drama is the 3-point shot. Done well, 3-pointers [...]

By | March 30th, 2016|Marcomm 101, New marketing strategies|Comments Off on Winning B2B tactics: The 3-pointer

3 Basics of B2B Email Marketing

Social media and mobile marketing are getting a lot of attention, but we believe B2B marketers need to remember the power of email. Email marketing is a great way to reach a defined audience. You can get a message to the right person, and save the printing and postage costs associated with surface mail. Technology makes it possible to tailor messages to recipients based on timing, interests and other parameters. While there are many cool services B2B marketers can use to implement email marketing, to be successful […]

By | September 24th, 2013|Marcomm 101, New marketing strategies, Sales support|Comments Off on 3 Basics of B2B Email Marketing

More ideas for blog content

A few months ago we gave you some ideas for blog content. (Blogpost:   Whats in your…blog? )  We hope you’ve put those ideas to good use. However, we know the pressure to come up with relevant content is unrelenting so we have some more ideas for you. Here are some things that have worked well for us:

Contests

We have a client who markets an industrial automation product.  This year we’ve been writing a weekly blog for them. There’s constant pressure for content.

One of this client’s key messages is about how tough their products are, and one of their marcomm strategies was to get more case histories. We combined the two and [...]

By | September 10th, 2013|Marcomm 101, New marketing strategies, Social media|Comments Off on More ideas for blog content

What’s in your…blog?

So you’re thinking about starting a company blog? Good! User-friendly platforms like WordPress, Blogger and others can make getting your company into the blogosphere relatively simple.

Keeping up a schedule of posting? Different story. Like most marketing activities, successful blogging takes planning. You have to consider things like: How often to publish? (Once a week is a good schedule.) Who will be authors? Who will write? (Authors may be the same as writers…or not.) What are you trying to achieve? Who’s your audience? What messages do you want to convey?

To ensure your blog is in it for the long term you’ll need [...]

By | June 25th, 2013|Marcomm 101, New marketing strategies, Social media|Comments Off on What’s in your…blog?

B2B Content Marketing: Give Them What They Want

Content marketing is getting a lot of buzz lately in marketing circles, and many, many business-to-business marketers are wondering, “What does content marketing have to do with me?” The answer is…lots! At CCC, we look at content marketing as a way for you to share what you know. Prospective buyers are ravenous for information on [...]

By | June 24th, 2013|Content marketing, New marketing strategies|Comments Off on B2B Content Marketing: Give Them What They Want