New marketing strategies

/New marketing strategies

QR codes, decoded

Maybe you’ve come across one of these “new bar code things” on an advertisement, brochure or business card. You may have even heard of QR codes but didn’t connect the dots between the term and what you’ve been seeing. If you’re still figuring out what QR codes are and why they matter, then “connecting the dots” is a good place to start […]

By | April 1st, 2013|Marcomm 101, New marketing strategies|Comments Off on QR codes, decoded

The best marketing communications strategy now

There was a time when a B2B company could write its marcomm strategy on the back of a napkin. The list would include print ads and news releases in trade publications, some targeted direct mail and requisite appearances at key industry shows. That was because you could reach the majority of your target audiences and get results using those three tactics. [...]

By | March 14th, 2012|Marcomm 101, New marketing strategies|Comments Off on The best marketing communications strategy now