A survey of large high-tech companies found some mighty unhappy campers in the executive offices — on average, they ranked their satisfaction with their own companies’ public relations programs a lowly 5.8 on a scale from 1 to 10 (least to most satisfied)*. When these same respondents were asked, “What would you say is the main reason that PR hasn’t been fully effective for you?” […]
The benefits of combining advertising and PR in your marcomm program
Keeping your messages in front of your target audience at all times is one of the keys to marketing communications success. Whether your prospect is reading a trade journal, surfing the internet, opening the mail, checking email or attending a trade show, the more times he encounters your messages, the more likely he is to remember your company and products and, ultimately, to buy from you. [...]
“If the person handing it in wants it published worse than the newspaper, it’s advertising. If the paper wants it worse than the person handing it in, it’s news."
Okay, so that’s one of the more cynical ways journalists have defined their craft, but it does capture the essence of public relations. PR is content that trade magazine and website editors want to publish because it serves their readers. Marketing PR is content that is carefully crafted to [...]
Trade publication editors love a good case study. (You know, those stories about your satisfied customer using your saved-the-day product.) So do magazine readers – your customers and prospects. This public relations tactic gets your product applications into magazines’ editorial columns, and it lets readers learn how you helped solve real-world problems. So what separates strong case studies from less effective ones? […]
We can’t say much about Bob Sheldon’s chances for baseball’s Hall of Fame, but we can boast about his recent election to PR’s hall of distinction, the prestigious College of Fellows of the Public Relations Society of America (PRSA). Only 350 public relations professionals have been inducted into the College of Fellows since it was established 25 years ago. Bob, CCC’s long-time PR Director, and 14 of his peers will be inducted into this exclusive assembly in October at the PRSA 2014 International Conference in Washington, D.C. For the past 19 years at CCC, Bob has built up a remarkable stat-line. He developed PR programs for dozens of CCC’s industrial, technical and commercial clients, first from CCC’s Minneapolis headquarters and later from his CCC outpost in San Antonio, TX. His homerun stats—placing major feature articles—are league-leading. In addition to producing and pitching PR content […]