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Leveraging LinkedIn for B2B advertising

LinkedIn PPC ads for B2B marketing
When most people think of LinkedIn, they think of it as a platform to find employees or employment, or to connect and network with colleagues in one’s field. It’s not readily known as a pay-per-click (PPC) advertising venue. Recently, however, LinkedIn has made significant advances as an advertising platform and this has huge implications for B2B marketers.

But don’t just take our word for it. In the 2016 State of B2B Digital Marketing, published by Demand Wave, they found [...]

By | October 26th, 2016|Sales support, Social media|Comments Off on Leveraging LinkedIn for B2B advertising

Hard truths and easy tools for B2B social media

There are no two ways about it — implementing and maintaining a business-to-business social media program is hard work and not immediately rewarding. Here are some truths you'll come to know:

• Social media marketing is time consuming.

You will need to designate someone in your organization to find content, manage posts and so on. Or you may need to give the responsibility to an agency or social media expert. Plan on at least a day of work per week.

• Building an audience takes time.

One of the beauties of social media marketing is the fact that you create your own audience. However, attracting the right followers can be slow and [...]

By | May 12th, 2015|Marcomm 101, Social media|Comments Off on Hard truths and easy tools for B2B social media

Social media channels for B2B marketing

Social media is more like broadcast media than print, so the word “channel” is used to denote the various social media vehicles. The top three channels are Facebook, Twitter and LinkedIn. However, engineers are more likely to use LinkedIn, Twitter, Google+ and YouTube. Here is an overview of each channel for a commercial/industrial marketer.

Facebook

  • By far the most popular channel, with over a billion users.
  • Think of it as a cross between a block party, a cocktail party and a family reunion.
  • Personal contacts are called “friends.” Companies/brands have “likes.”
  • There is a distinction made between individuals and companies. The rules are different for each. [...]

By | October 1st, 2014|Marcomm 101, Social media|Comments Off on Social media channels for B2B marketing

Can B2B marketing be social?

The consumer marketing world is all abuzz about social media and how to use it for promotion. But what about business-to-business brands? How can a commercial or industrial marketer benefit from this medium?

What is social media?

Social media refers to a class of website that allows users to share information quickly with a designated group of individuals. That information may be quotes, news about a person or company, opinions, comments or photos. Anyone can put almost anything on social media. There’s almost no censorship and certainly no editing. What appears on social media sites runs the gamut from the trivial, like what I’m having for dinner, to major news of breaking world events. Social media is more like broadcast than print, in that social media channels are on 24/7/365. However, unlike broadcast media [...]

By | August 26th, 2014|Marcomm 101, Social media|Comments Off on Can B2B marketing be social?

More ideas for blog content

A few months ago we gave you some ideas for blog content. (Blogpost:   Whats in your…blog? )  We hope you’ve put those ideas to good use. However, we know the pressure to come up with relevant content is unrelenting so we have some more ideas for you. Here are some things that have worked well for us:

Contests

We have a client who markets an industrial automation product.  This year we’ve been writing a weekly blog for them. There’s constant pressure for content.

One of this client’s key messages is about how tough their products are, and one of their marcomm strategies was to get more case histories. We combined the two and [...]

By | September 10th, 2013|Marcomm 101, New marketing strategies, Social media|Comments Off on More ideas for blog content