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What’s new in PPC? Trends for B2B marketers

Trends B2B marketers need to heed
Where have all the prospects gone? B2B marketers know that what used to work to attract customer prospects (print ads, news releases, directory listings and even cold calling) is less effective today. Now your prospects are online, which means pay-per-click (PPC) advertising and SEO are crucial to marketing success.

Navigating the digital landscape takes new skills. That’s why CCC recently sponsored a B2B webinar from Google that revealed three key trends impacting PPC. Knowledge is power, right? So read on to arm yourself with the latest research from Google.

By | November 29th, 2017|Marcomm 101, New marketing strategies, SEO and PPC, Web|0 Comments

B2B blogs: How to spread the word

So you’re doing the right thing by writing a blog as part of your company’s marketing efforts. You’re sharing high-value content, avoiding self-promotion and posting regularly. Yet one thing is missing — readers.

The good news is that you can use some low-cost, online tools to get the word out. [...]

By | March 30th, 2017|Content marketing, Marcomm 101, Web|Comments Off on B2B blogs: How to spread the word

5 tips for making your B2B website work harder

For most business-to-business marketers, there’s no marketing tool more critical to sales success than the company’s website. As the digital face of your company, it is often your prospects’ first point of contact with you. It can also be their last if their online experience is frustrating or less than fruitful. Let’s start with the basics. A marketing website must look professional, accurately project your brand, be easy to navigate and offer useful information to visitors who want to solve problems and find answers. Hopefully, your products and […]

By | October 20th, 2015|Marcomm 101, Web|Comments Off on 5 tips for making your B2B website work harder

“Land, ho!”  Landing pages are good destinations

— for B2B customer prospects and marketers

“Are we capturing leads from our marcomm activities?”

“Can we measure the results of our ad program?”

“Are prospects finding the information they want on our website?”

If you’ve been pondering any of these questions, there’s one phrase that should come to mind. Landing pages. A landing page is a webpage that [...]

By | April 28th, 2015|Marcomm 101, Web|Comments Off on “Land, ho!”  Landing pages are good destinations

Does your website help sell?

Websites are the number-one resource prospects turn to when making a buying decision. So, while you may have many corporate objectives for your site, it is vital your site supports your marketing communications program and ultimately, sales. Corporate must-haves aside, if your website isn’t helping your prospective customer, eventually not much else will matter. Company websites can be asked to do many things: act as your online business card, brochure and catalog, educate visitors about your product category and make it easy for prospects to contact you. Some house ongoing blogs, provide investor information, showcase videos and even double as portals for distributors, suppliers and customers. But does your website work in concert with […]

By | September 18th, 2013|Marcomm 101, Sales support, Web|Comments Off on Does your website help sell?