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Smarter marketers make better marketers.
We love to work smart. We hope you do, too. And we love to share our knowledge about marketing communications. Over the years we’ve generated many educational articles that demystify the process of marketing communications. Many of them have appeared in issues of our Creative Briefs newsletter. Here are just a few of the more popular titles:
> Does this content smell fresh?
> What is the "customer's experience?"
> "WIIFM?"
> The advertising power of content
> Evaluating e-media for advertising
> Anatomy of an ad
> Web site landing pages – they're not just for visitors any more
> Tweeting, Ninging and YouTubing
> "3, 2, 1, ..."Launching your new product
> Why spend on marcomm in a down economy?
> Ten reasons to market with customer case studies
> Dare to say less
> Think strategy before talking tactics
> Designing better online surveys
> Educating your market
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 Landing pages
The internet is the best tool for giving your customers instant access to information. With a customized web "landing" page, customers can get just the information that you've advertised when they respond to your advertisements, direct mail or email newsletters.
> Click here for samples |
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