We love to work smart. We hope you do, too. And we love to share our knowledge about marketing communications. Over the years we’ve generated many educational articles that demystify the process of marketing communications. Many of them have appeared in issues of our Creative Briefs newsletter. Here are just a few of the more popular titles:

> Avoiding the sales - marketing disconnect
> "Brand" or "product" advertising... which should you be doing?
> Evaluating print "creative"
> Proactivity - the key to effective public relations
> Building the perfect B2B homepage
> The role of web site landing pages
> Using your agency’s brain
> Multiplying public relations results
> Why and how to use electronic newsletters

The internet is the best tool for giving your customers instant access to information. With a customized web "landing" page, customers can get just the information that you've advertised when they respond to your advertisements, direct mail or email newsletters.

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