Trends B2B marketers need to heed Where have all the prospects gone? B2B marketers know that what used to work to attract customer prospects (print ads, news releases, directory listings and even cold calling) is less effective today. Now your prospects are online, which means pay-per-click (PPC) advertising and SEO are crucial to marketing success.
Navigating the digital landscape takes new skills. That’s why CCC recently sponsored a B2B webinar from Google that revealed three key trends impacting PPC. Knowledge is power, right? So read on to arm yourself with the latest research from Google.
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