There are no two ways about it — implementing and maintaining a business-to-business social media program is hard work and not immediately rewarding. Here are some truths you’ll come to know:
• Social media marketing is time consuming.
You will need to designate someone in your organization to find content, manage posts and so on. Or you may need to give the responsibility to an agency or social media expert. Plan on at least a day of work per week.
• Building an audience takes time.
One of the beauties of social media marketing is the fact that you create your own audience. However, attracting the right followers can be slow and requires forethought.
• Recognition builds slowly.
While there are some overnight sensations in social media, that’s not the norm. The usual is that your reputation will build gradually as you provide helpful content for your target audiences.
• Social media is always changing.
The medium is evolving, so expect things to change. The landscape of available channels continually shifts, and familiar channels adjust their policies and procedures. The users of various social media are also changing, so be sure you know where your audience is going for information.
Need help increasing your visibility using social media for your marketing communications programs? Contact your CCC account manager or email firstname.lastname@example.org.
Creative Communications Consultants, Inc. is a business-to-business marketing communications agency. We specialize in providing strategic marketing communications thinking to marketers of industrial and commercial products who target B2B audiences.