It is said that 80% of web content will be in some form of video. But you don’t have to look far to confirm its use and effectiveness. Video is everywhere.

Whether you post it on your company website, your blog or on your favorite social channels, your business needs video. It’s all around and should be on your 2020 tactics list. Here’s how it can help you achieve company goals:

Search engine significance. You’ve probably noticed that videos are appearing closer to the top of organic search results. This is going to continue as Google uses AI to pull up (and start playing) the most relevant videos as a result of your search.

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Consumers want to learn. Hubspot found that more than 70% of consumers want to learn about products and services using video.

Show customers why you’re different. It’s putting a face to your brand. If you’re one of many in a segment or industry, your video can differentiate you and give you a unique personality that no website can do.

You can explain your product. Not everything is easy to understand, so seeing how your product works can make a substantial difference and help your potential buyer come to the right decision.

Nothing beats a testimonial. You worked hard to solve your client’s problem with an ingenious solution. Don’t keep that under wraps; show it off. The world needs to know what you’ve done, and how you’ve done it.

SEO adores videos too. Having unique and relevant content is what Google’s algorithm is all about. Your video is content and the search engine giant knows people like videos.

Your competitors are using video. The same Hubspot survey found that 85% of businesses use video. This is a space where you do not want to be alone, with no video support.

If you’re still not convinced you need video, ask your kids or the nearest millennial. They’ll set you straight.