In the gritty and compelling story of the first climbers to reach the summit of Mount Everest, it was the Sherpa guide, Tenzing Norgay, who captured the world’s attention. Throughout history, experienced guides have led [...]
It has been said that each new year should come with some healthy reflection. But such annual reflection does not need to be limited to your own personal goals; your own company may need a good dose of fresh new thinking too. In reviewing your company’s marketing communications, ask yourself these questions:
- Are the right people finding you?
- Are you reaching out to the optimal target audiences to stimulate their interest in your company?