Branding and Creative

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A brand new year means it’s time for a marketing communications makeover

It has been said that each new year should come with some healthy reflection. But such annual reflection does not need to be limited to your own personal goals; your own company may need a good dose of fresh new thinking too. In reviewing your company’s marketing communications, ask yourself these questions:

  • Are the right people finding you?
  • Are you reaching out to the optimal target audiences to stimulate their interest in your company?
By | January 20th, 2020|Branding and Creative, Strategic Planning|

CCC wins award for Home For Life video

We’re excited when we see hard work recognized. The video that we produced for our pro bono client, Home For Life, has won a Silver Award from the Zedman Video Awards. Special thanks to Mark Foster, Susan McPherson, Mary Jones and Kenzie Hendlin for their creative vision and outstanding production.

The Zedman Awards honor creative content made by professionals in their fields. The video awards are specifically for motion content presented online as well as directly at events or distributed via television and other means. It provides tangible recognition of imaginative work.

By | January 14th, 2020|Branding and Creative|

How to identify a good B2B case study

Trade magazines and website editors love a good case study. (You know, those stories about your satisfied customer using your saved-the-day product.) So do magazine readers – your customers and prospects. This public relations tactic gets your product success stories into the editorial columns of print and electronic media, and it lets readers learn how you helped solve real-world problems. So what separates strong case studies from less effective ones? […]

B2B blogs: How to spread the word

So you’re doing the right thing by writing a blog as part of your company’s marketing efforts. You’re sharing high-value content, avoiding self-promotion and posting regularly. Yet one thing is missing — readers.

The good news is that you can use some low-cost, online tools to get the word out. [...]

Stealth marketing — don’t get caught doing it

If you’re piloting a jet fighter and need to avoid detection on enemy radar screens, then “stealth” is a wholly positive attribute. However, if you’re trying to sell a product or service to your market, you can’t be stealthy and successful at the same time. Yet occasionally, companies get into a mode we call stealth marketing. Stealth marketing is characterized by a hesitancy on the part of marketers to promote their wares too boldly — due to lack of confidence, lack of appropriate resources, or fear of tipping their hand to the competition. […]

By | December 8th, 2015|Branding and Creative, Media Planning, Strategic Planning|