In the gritty and compelling story of the first climbers to reach the summit of Mount Everest, it was the Sherpa guide, Tenzing Norgay, who captured the world’s attention. Throughout history, experienced guides have led [...]
It has been said that each new year should come with some healthy reflection. But such annual reflection does not need to be limited to your own personal goals; your own company may need a good dose of fresh new thinking too. In reviewing your company’s marketing communications, ask yourself these questions:
- Are the right people finding you?
- Are you reaching out to the optimal target audiences to stimulate their interest in your company?
We’re excited when we see hard work recognized. The video that we produced for our pro bono client, Home For Life, has won a Silver Award from the Zedman Video Awards. Special thanks to Mark Foster, Susan McPherson, Mary Jones and Kenzie Hendlin for their creative vision and outstanding production.
The Zedman Awards honor creative content made by professionals in their fields. The video awards are specifically for motion content presented online as well as directly at events or distributed via television and other means. It provides tangible recognition of imaginative work.
Trade magazines and website editors love a good case study. (You know, those stories about your satisfied customer using your saved-the-day product.) So do magazine readers – your customers and prospects. This public relations tactic gets your product success stories into the editorial columns of print and electronic media, and it lets readers learn how you helped solve real-world problems. So what separates strong case studies from less effective ones? […]