Branding and Creative

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Is CCC full of Mad Men?

As a woman in advertising there’s a lot I don’t like about AMC’s hit series, Mad Men: The way women are treated in the workplace and in marriages. The drinking. The smoking. What do I like? The fashion’s fun. The acting’s very good. It’s true to the era. And it’s certainly a truer portrayal of the darker side of this business than I’ve seen elsewhere. However, being involved in B2B marketing—rather than the heady world of consumer brands the TV series covers—means I look at the show with different eyes. CCC doesn’t have a bunch of off-the-wall, cut-throat Mad Men or Women on staff, for a couple reasons: […]

By | August 5th, 2014|Branding and Creative, Public relations, Social media|

Pack of volunteers builds new website for animal-lovin’ non-profit

As the public face of an organization, a website is an essential marketing tool for any business or non-profit. For non-profits especially, website development, maintenance and updating can get lost in more pressing needs like [...]

To Create a Plan, First Know Where You’re Headed

Any plan begins with objectives…goals…what you want to achieve…the desired results. Marketing communications plans are no different. There’s sometimes confusion, though, as to what B2B marketing communications can do. Here’s a list of objectives that marketing communications programs can achieve.

BUILD CREDIBILITY

A company may want to be seen as an expert in their field. In this case, they need to be accepted as a credible information source. Tactics that can be used to build credibility include:
  • Marketing public relations, especially articles, whitepapers and case histories
  • Blogs/newsletters
  • Social media [...]

Does your website help sell?

Websites are the number-one resource prospects turn to when making a buying decision. So, while you may have many corporate objectives for your site, it is vital your site supports your marketing communications program and ultimately, sales. Corporate must-haves aside, if your website isn’t helping your prospective customer, eventually not much else will matter. Company websites can be asked to do many things: act as your online business card, brochure and catalog, educate visitors about your product category and make it easy for prospects to contact you. Some house ongoing blogs, provide investor information, showcase videos and even double as portals for distributors, suppliers and customers. But does your website work in concert with […]

More ideas for blog content

A few months ago we gave you some ideas for blog content. (Blogpost:   Whats in your…blog? )  We hope you’ve put those ideas to good use. However, we know the pressure to come up with relevant content is unrelenting so we have some more ideas for you. Here are some things that have worked well for us:

Contests

We have a client who markets an industrial automation product.  This year we’ve been writing a weekly blog for them. There’s constant pressure for content.

One of this client’s key messages is about how tough their products are, and one of their marcomm strategies was to get more case histories. We combined the two and [...]