Social media and mobile marketing are getting a lot of attention, but we believe B2B marketers need to remember the power of email. Email marketing is a great way to reach a defined audience. You can get a message to the right person, and save the printing and postage costs associated with surface mail. Technology makes it possible to tailor messages to recipients based on timing, interests and other parameters. While there are many cool services B2B marketers can use to implement email marketing, to be successful […]
The economy is still a nail-biter, isn’t it? Buyers are cautious so getting sales takes a lot of work. Costs are under scrutiny. And as if that’s not enough, the entire marketing media landscape has changed. Business-to-business marketing is under pressure to perform miracles (like bringing in easy-to-close sales) while spending less.
Some companies have slashed their marketing and communications budgets, taking the hunker-down-and-ride-it-out approach. If your company is thinking of cutting marketing, here are some important points the benefits of B2B marketing and communication to share with company management:
- Right now someone is buying what you offer, but if buyers don’t know about you, they can’t spend their money with you. Consistent marketing and communication is critical.
- In a slow economy people are even more particular about who they buy from, and competition is tougher than ever. These times call for you to let buyers know about your company and show them what you stand for. [...]