Media Planning

/Media Planning

To Create a Plan, First Know Where You’re Headed

Any plan begins with objectives…goals…what you want to achieve…the desired results. Marketing communications plans are no different. There’s sometimes confusion, though, as to what B2B marketing communications can do. Here’s a list of objectives that marketing communications programs can achieve.

BUILD CREDIBILITY

A company may want to be seen as an expert in their field. In this case, they need to be accepted as a credible information source. Tactics that can be used to build credibility include:
  • Marketing public relations, especially articles, whitepapers and case histories
  • Blogs/newsletters
  • Social media [...]

3 Basics of B2B Email Marketing

Social media and mobile marketing are getting a lot of attention, but we believe B2B marketers need to remember the power of email. Email marketing is a great way to reach a defined audience. You can get a message to the right person, and save the printing and postage costs associated with surface mail. Technology makes it possible to tailor messages to recipients based on timing, interests and other parameters. While there are many cool services B2B marketers can use to implement email marketing, to be successful […]

Keep Calm and Carry on…Marketing

The economy is still a nail-biter, isn’t it? Buyers are cautious so getting sales takes a lot of work. Costs are under scrutiny. And as if that’s not enough, the entire marketing media landscape has changed. Business-to-business marketing is under pressure to perform miracles (like bringing in easy-to-close sales) while spending less.

Some companies have slashed their marketing and communications budgets, taking the hunker-down-and-ride-it-out approach. If your company is thinking of cutting marketing, here are some important points the benefits of B2B marketing and communication to share with company management:

  1. Right now someone is buying what you offer, but if buyers don’t know about you, they can’t spend their money with you. Consistent marketing and communication is critical.
  2. In a slow economy people are even more particular about who they buy from, and competition is tougher than ever. These times call for you to let buyers know about your company and show them what you stand for. [...]
By | July 30th, 2013|Branding and Creative, Media Planning, Strategic Planning|

What’s in your…blog?

So you’re thinking about starting a company blog? Good! User-friendly platforms like WordPress, Blogger and others can make getting your company into the blogosphere relatively simple.

Keeping up a schedule of posting? Different story. Like most marketing activities, successful blogging takes planning. You have to consider things like: How often to publish? (Once a week is a good schedule.) Who will be authors? Who will write? (Authors may be the same as writers…or not.) What are you trying to achieve? Who’s your audience? What messages do you want to convey?

To ensure your blog is in it for the long term you’ll need [...]

B2B Content Marketing: Give Them What They Want

Content marketing is getting a lot of buzz lately in marketing circles, and many, many business-to-business marketers are wondering, “What does content marketing have to do with me?” The answer is…lots! At CCC, we look [...]