What is the customer’s experience?

It’s a bitter pill, but the truth is customers are not looking for your products. They are, however, looking for solutions to their problems. This potentially startling point of view means manufacturers need to consider the “customer’s experience” with your product. It’s a valuable point of view for both designing and marketing your product. As a manufacturer, you need to avoid the mode of thinking: “Here is a product that we can make,” and get to […]