Public relations

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How to identify a good case study

Trade publication editors love a good case study. (You know, those stories about your satisfied customer using your saved-the-day product.) So do magazine readers – your customers and prospects. This public relations tactic gets your product applications into magazines’ editorial columns, and it lets readers learn how you helped solve real-world problems. So what separates strong case studies from less effective ones? […]

By | April 16th, 2015|Public relations, Strategic Planning|

It’s not Cooperstown, but CCC’s Bob Sheldon is voted into PR Hall of Fame!

We can’t say much about Bob Sheldon’s chances for baseball’s Hall of Fame, but we can boast about his recent election to PR’s hall of distinction, the prestigious College of Fellows of the Public Relations Society of America (PRSA). Only 350 public relations professionals have been inducted into the College of Fellows since it was established 25 years ago. Bob, CCC’s long-time PR Director, and 14 of his peers will be inducted into this exclusive assembly in October at the PRSA 2014 International Conference in Washington, D.C. For the past 19 years at CCC, Bob has built up a remarkable stat-line. He developed PR programs for dozens of CCC’s industrial, technical and commercial clients, first from CCC’s Minneapolis headquarters and later from his CCC outpost in San Antonio, TX.  His homerun stats—placing major feature articles—are league-leading. In addition to producing and pitching PR content […]

By | September 23rd, 2014|Public relations|

Is CCC full of Mad Men?

As a woman in advertising there’s a lot I don’t like about AMC’s hit series, Mad Men: The way women are treated in the workplace and in marriages. The drinking. The smoking. What do I like? The fashion’s fun. The acting’s very good. It’s true to the era. And it’s certainly a truer portrayal of the darker side of this business than I’ve seen elsewhere. However, being involved in B2B marketing—rather than the heady world of consumer brands the TV series covers—means I look at the show with different eyes. CCC doesn’t have a bunch of off-the-wall, cut-throat Mad Men or Women on staff, for a couple reasons: […]

By | August 5th, 2014|Branding and Creative, Public relations, Social media|

New B2B account manager spinning at CCC

Being an account manager at Creative Communications Consultants is no walk in the park. In fact, it’s more like an amazing plate-spinning act. Not only do you need to be organized, detail-oriented and a strategic thinker with great timing and awesome communications skills, you also need to be able to wrap your head around technical and industrial topics the average person has never heard of.

Lucky for CCC when we had an account team opening to fill, we found Jennifer Grasswick. Not only does she [...]

By | October 2nd, 2013|Public relations, Social media|

Marketing PR: Going through the change

Ever since the World Wide Web emerged in the mid 1990s, the pace of change in the way B2B companies do marketing and public relations has been accelerating. Today, those changes have reached warp speed. While virtually all B2B companies have embraced the changing communications environment, it may be instructive to review just how far we've come. And, if your company is still doing things the old way, maybe you’ll pick up a new marketing communications trick along the way.

Before we go any further — a definition: Marketing PR is a marketing communications strategy that uses the news and information value inherent in your company’s products and services to raise awareness, educate and build credibility among customers and prospects. Tactics include [...]

By | July 22nd, 2013|Public relations, Strategic Planning|