Trade publication editors love a good case study. (You know, those stories about your satisfied customer using your saved-the-day product.) So do magazine readers – your customers and prospects. This public relations tactic gets your product applications into magazines’ editorial columns, and it lets readers learn how you helped solve real-world problems. So what separates strong case studies from less effective ones? […]
We can’t say much about Bob Sheldon’s chances for baseball’s Hall of Fame, but we can boast about his recent election to PR’s hall of distinction, the prestigious College of Fellows of the Public Relations Society of America (PRSA). Only 350 public relations professionals have been inducted into the College of Fellows since it was established 25 years ago. Bob, CCC’s long-time PR Director, and 14 of his peers will be inducted into this exclusive assembly in October at the PRSA 2014 International Conference in Washington, D.C. For the past 19 years at CCC, Bob has built up a remarkable stat-line. He developed PR programs for dozens of CCC’s industrial, technical and commercial clients, first from CCC’s Minneapolis headquarters and later from his CCC outpost in San Antonio, TX. His homerun stats—placing major feature articles—are league-leading. In addition to producing and pitching PR content […]
Ever since the World Wide Web emerged in the mid 1990s, the pace of change in the way B2B companies do marketing and public relations has been accelerating. Today, those changes have reached warp speed. While virtually all B2B companies have embraced the changing communications environment, it may be instructive to review just how far we've come. And, if your company is still doing things the old way, maybe you’ll pick up a new marketing communications trick along the way.
Before we go any further — a definition: Marketing PR is a marketing communications strategy that uses the news and information value inherent in your company’s products and services to raise awareness, educate and build credibility among customers and prospects. Tactics include [...]