Public relations

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Get up and go…for the animals

The work Home For Life® does for the benefit of animals is awe-inspiring (and paw-inspiring) to say the least. We’ve gotten to know them as a pro bono client, and we’re proud to be associated with this long-term animal sanctuary. They provide lifetime care for special-needs cats and dogs who are unable to find homes due to age, chronic disorder, handicap, or similar reason. What’s unique about Home For Life is the way the animals “give back” to the community through a variety of outreach programs. Dogs and cats and Home For Life volunteers [...]

By | July 12th, 2013|Public relations, Social media|

What Does Your Investment Yield? B2B Marketing Measurement

The economy’s challenging. Management’s watching the bottom line. Marketing and communications budgets are slim. Terms like "Accountability" and "Return on Investment" are essential parts of the new marketing vocabulary. Scary? Sure. But not unmanageable. If [...]

Sheldon recognized as public relations star

Our own Public Relations Director, Robert Sheldon, was recognized by the San Antonio Chapter of the Public Relations Society of America for his contributions to the profession and chapter over the past 10 years. Sheldon was also acknowledged for spearheading a new scholarship fund for PR students at the University of Texas, San Antonio.

Sheldon was presented with the Del Oro Tex Taylor Lifetime Achievement Award which is given to [...]

By | June 4th, 2013|Public relations, Social media|

Do’s and don’ts for writing news releases

One of the mainstays of B2B marketing public relations is the product news release. Done properly, it announces your new product or service to the marketplace, positions your company as innovator, and generates inquiries and click-throughs to your company’s website. Done with finesse and frequency, news releases will also put your company on editors’ radars and lead to future publicity opportunities both in print and online.

Here are the do’s:

  • Do make sure your topic is really news, such as a new product, a significant milestone or a change in a product that adds user benefits.
  • Do write the first paragraph to pay off the headline, delivering what the headline promises.
  • Do concentrate on communicating user benefits instead of just product features. [...]
By | April 4th, 2013|Public relations, Strategic Planning|