The work Home For Life® does for the benefit of animals is awe-inspiring (and paw-inspiring) to say the least. We’ve gotten to know them as a pro bono client, and we’re proud to be associated with this long-term animal sanctuary. They provide lifetime care for special-needs cats and dogs who are unable to find homes due to age, chronic disorder, handicap, or similar reason. What’s unique about Home For Life is the way the animals “give back” to the community through a variety of outreach programs. Dogs and cats and Home For Life volunteers [...]
One of the mainstays of B2B marketing public relations is the product news release. Done properly, it announces your new product or service to the marketplace, positions your company as innovator, and generates inquiries and click-throughs to your company’s website. Done with finesse and frequency, news releases will also put your company on editors’ radars and lead to future publicity opportunities both in print and online.
Here are the do’s:
- Do make sure your topic is really news, such as a new product, a significant milestone or a change in a product that adds user benefits.
- Do write the first paragraph to pay off the headline, delivering what the headline promises.
- Do concentrate on communicating user benefits instead of just product features. [...]