SEO and Pay-per-click

/SEO and Pay-per-click

Social media channels for B2B marketing

Social media is more like broadcast media than print, so the word “channel” is used to denote the various social media vehicles. The top three channels are Facebook, Twitter and LinkedIn. However, engineers are more likely to use LinkedIn, Twitter, Google+ and YouTube. Here is an overview of each channel for a commercial/industrial marketer.

Facebook

  • By far the most popular channel, with over a billion users.
  • Think of it as a cross between a block party, a cocktail party and a family reunion.
  • Personal contacts are called “friends.” Companies/brands have “likes.”
  • There is a distinction made between individuals and companies. The rules are different for each. [...]

Can B2B marketing be social?

The consumer marketing world is all abuzz about social media and how to use it for promotion. But what about business-to-business brands? How can a commercial or industrial marketer benefit from this medium?

What is social media?

Social media refers to a class of website that allows users to share information quickly with a designated group of individuals. That information may be quotes, news about a person or company, opinions, comments or photos. Anyone can put almost anything on social media. There’s almost no censorship and certainly no editing. What appears on social media sites runs the gamut from the trivial, like what I’m having for dinner, to major news of breaking world events. Social media is more like broadcast than print, in that social media channels are on 24/7/365. However, unlike broadcast media [...]

By | August 26th, 2014|Media Planning, SEO and Pay-per-click, Social media|

Pack of volunteers builds new website for animal-lovin’ non-profit

As the public face of an organization, a website is an essential marketing tool for any business or non-profit. For non-profits especially, website development, maintenance and updating can get lost in more pressing needs like [...]

3 Basics of B2B Email Marketing

Social media and mobile marketing are getting a lot of attention, but we believe B2B marketers need to remember the power of email. Email marketing is a great way to reach a defined audience. You can get a message to the right person, and save the printing and postage costs associated with surface mail. Technology makes it possible to tailor messages to recipients based on timing, interests and other parameters. While there are many cool services B2B marketers can use to implement email marketing, to be successful […]

Does your website help sell?

Websites are the number-one resource prospects turn to when making a buying decision. So, while you may have many corporate objectives for your site, it is vital your site supports your marketing communications program and ultimately, sales. Corporate must-haves aside, if your website isn’t helping your prospective customer, eventually not much else will matter. Company websites can be asked to do many things: act as your online business card, brochure and catalog, educate visitors about your product category and make it easy for prospects to contact you. Some house ongoing blogs, provide investor information, showcase videos and even double as portals for distributors, suppliers and customers. But does your website work in concert with […]