Social media is more like broadcast media than print, so the word “channel” is used to denote the various social media vehicles. The top three channels are Facebook, Twitter and LinkedIn. However, engineers are more likely to use LinkedIn, Twitter, Google+ and YouTube. Here is an overview of each channel for a commercial/industrial marketer.
- By far the most popular channel, with over a billion users.
- Think of it as a cross between a block party, a cocktail party and a family reunion.
- Personal contacts are called “friends.” Companies/brands have “likes.”
- There is a distinction made between individuals and companies. The rules are different for each. [...]