A few months ago we gave you some ideas for blog content. (Blogpost: Whats in your…blog? ) We hope you’ve put those ideas to good use. However, we know the pressure to come up with relevant content is unrelenting so we have some more ideas for you. Here are some things that have worked well for us:
We have a client who markets an industrial automation product. This year we’ve been writing a weekly blog for them. There’s constant pressure for content.
One of this client’s key messages is about how tough their products are, and one of their marcomm strategies was to get more case histories. We combined the two and [...]