SEO and Pay-per-click

/SEO and Pay-per-click

More ideas for blog content

A few months ago we gave you some ideas for blog content. (Blogpost:   Whats in your…blog? )  We hope you’ve put those ideas to good use. However, we know the pressure to come up with relevant content is unrelenting so we have some more ideas for you. Here are some things that have worked well for us:

Contests

We have a client who markets an industrial automation product.  This year we’ve been writing a weekly blog for them. There’s constant pressure for content.

One of this client’s key messages is about how tough their products are, and one of their marcomm strategies was to get more case histories. We combined the two and [...]

B2B Content Marketing: Give Them What They Want

Content marketing is getting a lot of buzz lately in marketing circles, and many, many business-to-business marketers are wondering, “What does content marketing have to do with me?” The answer is…lots! At CCC, we look [...]

Isolate and dominate

No, it’s not a strategy for surviving the “Hunger Games” or for completing quests in the online video game, “World of Warcraft.” It is, however, one of the best strategies for achieving effective and efficient B2B advertising results in both print and digital media. So, while sounding quite formidable, it is really a very simple and logical way to stretch your marcomm budget and make an even bigger impact on customers and prospects.

When a company is deciding how best to deliver marketing messages to its key audiences, two things are a given: 1) markets are large and diverse; 2) marcomm budgets are not limitless. This leads to the conclusion that you can’t afford to reach every possible customer or prospect effectively. When advertisers try to reach too many audiences simultaneously [...]

Remember the “call to action”

Marketers sometimes forget that our audiences don’t share our enthusiasm for our products. At least, not initially. Print and online advertisements that take only a “show and tell” approach are a case in point. Such ads assume the product value will be obvious and irresistible to readers—and as a result, website traffic will spike, email boxes will fill with inquiries and phone lines will flood with orders. The reality, however, is that ad readers need a little coaxing. […]

The best marketing communications strategy now

There was a time when a B2B company could write its marcomm strategy on the back of a napkin. The list would include print ads and news releases in trade publications, some targeted direct mail and requisite appearances at key industry shows. That was because you could reach the majority of your target audiences and get results using those three tactics. [...]