Web site landing pages

Capture information about your prospects before they get away

By now, most B2B marketers are familiar with Web site landing pages. These microsites allow visitors to obtain the information or other items you offered in your print or electronic ads, direct mailers or email blasts. Visitors expect fast and easy fulfillment on a landing page, whether it’s a white paper download, a video to view, a product brochure or some other offer that they’ve come to get.

By fulfilling offers, your landing pages serve your prospects. But a landing page can [...]