Social media

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B2B blogs: How to spread the word

So you’re doing the right thing by writing a blog as part of your company’s marketing efforts. You’re sharing high-value content, avoiding self-promotion and posting regularly. Yet one thing is missing — readers.

The good news is that you can use some low-cost, online tools to get the word out. [...]

Leveraging LinkedIn for B2B advertising

LinkedIn PPC ads for B2B marketing
When most people think of LinkedIn, they think of it as a platform to find employees or employment, or to connect and network with colleagues in one’s field. It’s not readily known as a pay-per-click (PPC) advertising venue. Recently, however, LinkedIn has made significant advances as an advertising platform and this has huge implications for B2B marketers.

But don’t just take our word for it. In the 2016 State of B2B Digital Marketing, published by Demand Wave, they found [...]

By | October 26th, 2016|Social media, Strategic Planning|

Hard truths and easy tools for B2B social media

There are no two ways about it — implementing and maintaining a business-to-business social media program is hard work and not immediately rewarding. Here are some truths you'll come to know:

• Social media marketing is time consuming.

You will need to designate someone in your organization to find content, manage posts and so on. Or you may need to give the responsibility to an agency or social media expert. Plan on at least a day of work per week.

• Building an audience takes time.

One of the beauties of social media marketing is the fact that you create your own audience. However, attracting the right followers can be slow and [...]

“Land, ho!” Landing pages are good destinations

— for B2B customer prospects and marketers

“Are we capturing leads from our marcomm activities?”

“Can we measure the results of our ad program?”

“Are prospects finding the information they want on our website?”

If you’ve been pondering any of these questions, there’s one phrase that should come to mind. Landing pages. A landing page is a webpage that [...]

By | April 28th, 2015|Social media, Strategic Planning, Website Development|

Social media channels for B2B marketing

Social media is more like broadcast media than print, so the word “channel” is used to denote the various social media vehicles. The top three channels are Facebook, Twitter and LinkedIn. However, engineers are more likely to use LinkedIn, Twitter, Google+ and YouTube. Here is an overview of each channel for a commercial/industrial marketer.

Facebook

  • By far the most popular channel, with over a billion users.
  • Think of it as a cross between a block party, a cocktail party and a family reunion.
  • Personal contacts are called “friends.” Companies/brands have “likes.”
  • There is a distinction made between individuals and companies. The rules are different for each. [...]