In the gritty and compelling story of the first climbers to reach the summit of Mount Everest, it was the Sherpa guide, Tenzing Norgay, who captured the world’s attention. Throughout history, experienced guides have led [...]
It is said that 80% of web content will be in some form of video. But you don’t have to look far to confirm its use and effectiveness. Video is everywhere. Whether you post it [...]
So you’re doing the right thing by writing a blog as part of your company’s marketing efforts. You’re sharing high-value content, avoiding self-promotion and posting regularly. Yet one thing is missing — readers.
The good news is that you can use some low-cost, online tools to get the word out. [...]
LinkedIn PPC ads for B2B marketing
When most people think of LinkedIn, they think of it as a platform to find employees or employment, or to connect and network with colleagues in one’s field. It’s not readily known as a pay-per-click (PPC) advertising venue. Recently, however, LinkedIn has made significant advances as an advertising platform and this has huge implications for B2B marketers.
But don’t just take our word for it. In the 2016 State of B2B Digital Marketing, published by Demand Wave, they found [...]
There are no two ways about it — implementing and maintaining a business-to-business social media program is hard work and not immediately rewarding. Here are some truths you'll come to know: