Social media

/Social media

Can B2B marketing be social?

The consumer marketing world is all abuzz about social media and how to use it for promotion. But what about business-to-business brands? How can a commercial or industrial marketer benefit from this medium?

What is social media?

Social media refers to a class of website that allows users to share information quickly with a designated group of individuals. That information may be quotes, news about a person or company, opinions, comments or photos. Anyone can put almost anything on social media. There’s almost no censorship and certainly no editing. What appears on social media sites runs the gamut from the trivial, like what I’m having for dinner, to major news of breaking world events. Social media is more like broadcast than print, in that social media channels are on 24/7/365. However, unlike broadcast media [...]

By | August 26th, 2014|Media Planning, SEO and Pay-per-click, Social media|

Is CCC full of Mad Men?

As a woman in advertising there’s a lot I don’t like about AMC’s hit series, Mad Men: The way women are treated in the workplace and in marriages. The drinking. The smoking. What do I like? The fashion’s fun. The acting’s very good. It’s true to the era. And it’s certainly a truer portrayal of the darker side of this business than I’ve seen elsewhere. However, being involved in B2B marketing—rather than the heady world of consumer brands the TV series covers—means I look at the show with different eyes. CCC doesn’t have a bunch of off-the-wall, cut-throat Mad Men or Women on staff, for a couple reasons: […]

By | August 5th, 2014|Branding and Creative, Public relations, Social media|

Pack of volunteers builds new website for animal-lovin’ non-profit

As the public face of an organization, a website is an essential marketing tool for any business or non-profit. For non-profits especially, website development, maintenance and updating can get lost in more pressing needs like [...]

Generating Leads: The Fuel That Powers Sales

Businesses sell things. And to fuel their sales engines, they need leads. But how do you generate leads? How do you ensure your sales engine is fueled by the best quality leads? And how do you know which marketing communications programs give you the most bang for your buck when it comes to lead generation?

Inquiries versus leads

Let’s start with a couple definitions. These terms are sometimes used interchangeably, but this is how we define them at CCC:

INQUIRY   Anyone who’s expressed any interest in your products, services or company. It could be a student, an arch-rival, a random person or [...]

By | December 3rd, 2013|Program Measurement, Social media, Strategic Planning|

Build your plan with objectives, strategies and tactics

Think of a good business-to-business marketing communications plan as a building. A sturdy building starts with a strong foundation-that’s the objectives we talked about in our recent blogpost. Now we’re ready to talk about framing and finishing.

Framing In – Strategies

Strategies serve as the framework of your plan. If objectives define where you’re going, strategies define how you’re going to get there. Strategic decisions take into account:
  • Target audience – Who’s involved in buying your product? How will you prioritize industries and job functions?
  • Competition – What promises are they making? What benefits do they offer?
  • Timing – Is there any seasonality involved in the purchasing of [...]