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New B2B account manager spinning at CCC

Being an account manager at Creative Communications Consultants is no walk in the park. In fact, it’s more like an amazing plate-spinning act. Not only do you need to be organized, detail-oriented and a strategic thinker with great timing and awesome communications skills, you also need to be able to wrap your head around technical and industrial topics the average person has never heard of.

Lucky for CCC when we had an account team opening to fill, we found Jennifer Grasswick. Not only does she [...]

By | October 2nd, 2013|Public relations, Social media|

Does your website help sell?

Websites are the number-one resource prospects turn to when making a buying decision. So, while you may have many corporate objectives for your site, it is vital your site supports your marketing communications program and ultimately, sales. Corporate must-haves aside, if your website isn’t helping your prospective customer, eventually not much else will matter. Company websites can be asked to do many things: act as your online business card, brochure and catalog, educate visitors about your product category and make it easy for prospects to contact you. Some house ongoing blogs, provide investor information, showcase videos and even double as portals for distributors, suppliers and customers. But does your website work in concert with […]

More ideas for blog content

A few months ago we gave you some ideas for blog content. (Blogpost:   Whats in your…blog? )  We hope you’ve put those ideas to good use. However, we know the pressure to come up with relevant content is unrelenting so we have some more ideas for you. Here are some things that have worked well for us:

Contests

We have a client who markets an industrial automation product.  This year we’ve been writing a weekly blog for them. There’s constant pressure for content.

One of this client’s key messages is about how tough their products are, and one of their marcomm strategies was to get more case histories. We combined the two and [...]

Branding…not just for cattle anymore

Face it. Every B2B market is flooded with competitors. How does a business-to-business marketer get products noticed? Being consistently interesting and memorable will get you recognized quicker. Those attributes need to be built into your brand image.

But just what IS a brand, anyway? CCC defines it as the sum of all the associations your prospects and customers have about your product or service or company. It’s touchy-feely and hard to control, but brand building is well worth the effort if [...]

Get up and go…for the animals

The work Home For Life® does for the benefit of animals is awe-inspiring (and paw-inspiring) to say the least. We’ve gotten to know them as a pro bono client, and we’re proud to be associated with this long-term animal sanctuary. They provide lifetime care for special-needs cats and dogs who are unable to find homes due to age, chronic disorder, handicap, or similar reason. What’s unique about Home For Life is the way the animals “give back” to the community through a variety of outreach programs. Dogs and cats and Home For Life volunteers [...]

By | July 12th, 2013|Public relations, Social media|