Social media

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What Does Your Investment Yield? B2B Marketing Measurement

The economy’s challenging. Management’s watching the bottom line. Marketing and communications budgets are slim. Terms like "Accountability" and "Return on Investment" are essential parts of the new marketing vocabulary. Scary? Sure. But not unmanageable. If [...]

What’s in your…blog?

So you’re thinking about starting a company blog? Good! User-friendly platforms like WordPress, Blogger and others can make getting your company into the blogosphere relatively simple.

Keeping up a schedule of posting? Different story. Like most marketing activities, successful blogging takes planning. You have to consider things like: How often to publish? (Once a week is a good schedule.) Who will be authors? Who will write? (Authors may be the same as writers…or not.) What are you trying to achieve? Who’s your audience? What messages do you want to convey?

To ensure your blog is in it for the long term you’ll need [...]

B2B Content Marketing: Give Them What They Want

Content marketing is getting a lot of buzz lately in marketing circles, and many, many business-to-business marketers are wondering, “What does content marketing have to do with me?” The answer is…lots! At CCC, we look [...]

Sheldon recognized as public relations star

Our own Public Relations Director, Robert Sheldon, was recognized by the San Antonio Chapter of the Public Relations Society of America for his contributions to the profession and chapter over the past 10 years. Sheldon was also acknowledged for spearheading a new scholarship fund for PR students at the University of Texas, San Antonio.

Sheldon was presented with the Del Oro Tex Taylor Lifetime Achievement Award which is given to [...]

By | June 4th, 2013|Public relations, Social media|

Isolate and dominate

No, it’s not a strategy for surviving the “Hunger Games” or for completing quests in the online video game, “World of Warcraft.” It is, however, one of the best strategies for achieving effective and efficient B2B advertising results in both print and digital media. So, while sounding quite formidable, it is really a very simple and logical way to stretch your marcomm budget and make an even bigger impact on customers and prospects.

When a company is deciding how best to deliver marketing messages to its key audiences, two things are a given: 1) markets are large and diverse; 2) marcomm budgets are not limitless. This leads to the conclusion that you can’t afford to reach every possible customer or prospect effectively. When advertisers try to reach too many audiences simultaneously [...]