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Branding…not just for cattle anymore

Face it. Every B2B market is flooded with competitors. How does a business-to-business marketer get products noticed? Being consistently interesting and memorable will get you recognized quicker. Those attributes need to be built into your brand image.

But just what IS a brand, anyway? CCC defines it as the sum of all the associations your prospects and customers have about your product or service or company. It’s touchy-feely and hard to control, but brand building is well worth the effort if [...]

Get up and go…for the animals

The work Home For Life® does for the benefit of animals is awe-inspiring (and paw-inspiring) to say the least. We’ve gotten to know them as a pro bono client, and we’re proud to be associated with this long-term animal sanctuary. They provide lifetime care for special-needs cats and dogs who are unable to find homes due to age, chronic disorder, handicap, or similar reason. What’s unique about Home For Life is the way the animals “give back” to the community through a variety of outreach programs. Dogs and cats and Home For Life volunteers [...]

By | July 12th, 2013|Public relations, Social media|

What Does Your Investment Yield? B2B Marketing Measurement

The economy’s challenging. Management’s watching the bottom line. Marketing and communications budgets are slim. Terms like "Accountability" and "Return on Investment" are essential parts of the new marketing vocabulary. Scary? Sure. But not unmanageable. If [...]

What’s in your…blog?

So you’re thinking about starting a company blog? Good! User-friendly platforms like WordPress, Blogger and others can make getting your company into the blogosphere relatively simple.

Keeping up a schedule of posting? Different story. Like most marketing activities, successful blogging takes planning. You have to consider things like: How often to publish? (Once a week is a good schedule.) Who will be authors? Who will write? (Authors may be the same as writers…or not.) What are you trying to achieve? Who’s your audience? What messages do you want to convey?

To ensure your blog is in it for the long term you’ll need [...]

B2B Content Marketing: Give Them What They Want

Content marketing is getting a lot of buzz lately in marketing circles, and many, many business-to-business marketers are wondering, “What does content marketing have to do with me?” The answer is…lots! At CCC, we look [...]