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Sheldon recognized as public relations star

Our own Public Relations Director, Robert Sheldon, was recognized by the San Antonio Chapter of the Public Relations Society of America for his contributions to the profession and chapter over the past 10 years. Sheldon was also acknowledged for spearheading a new scholarship fund for PR students at the University of Texas, San Antonio.

Sheldon was presented with the Del Oro Tex Taylor Lifetime Achievement Award which is given to [...]

By | June 4th, 2013|Public relations, Social media|

Isolate and dominate

No, it’s not a strategy for surviving the “Hunger Games” or for completing quests in the online video game, “World of Warcraft.” It is, however, one of the best strategies for achieving effective and efficient B2B advertising results in both print and digital media. So, while sounding quite formidable, it is really a very simple and logical way to stretch your marcomm budget and make an even bigger impact on customers and prospects.

When a company is deciding how best to deliver marketing messages to its key audiences, two things are a given: 1) markets are large and diverse; 2) marcomm budgets are not limitless. This leads to the conclusion that you can’t afford to reach every possible customer or prospect effectively. When advertisers try to reach too many audiences simultaneously [...]

The best marketing communications strategy now

There was a time when a B2B company could write its marcomm strategy on the back of a napkin. The list would include print ads and news releases in trade publications, some targeted direct mail and requisite appearances at key industry shows. That was because you could reach the majority of your target audiences and get results using those three tactics. [...]