It is said that 80% of web content will be in some form of video. But you don’t have to look far to confirm its use and effectiveness. Video is everywhere. Whether you post it [...]
It has been said that each new year should come with some healthy reflection. But such annual reflection does not need to be limited to your own personal goals; your own company may need a good dose of fresh new thinking too. In reviewing your company’s marketing communications, ask yourself these questions:
- Are the right people finding you?
- Are you reaching out to the optimal target audiences to stimulate their interest in your company?
Trade magazines and website editors love a good case study. (You know, those stories about your satisfied customer using your saved-the-day product.) So do magazine readers – your customers and prospects. This public relations tactic gets your product success stories into the editorial columns of print and electronic media, and it lets readers learn how you helped solve real-world problems. So what separates strong case studies from less effective ones? […]