Wonderful! You know what you want your content marketing program to achieve and you’ve inventoried your existing content (Content marketing for B2B: Start with a plan and an inventory). But now you’re stumped. There are so many channels you could use—websites, blogs, and social media vehicles. Where should your content go?
There’s no simple way to answer that question, but here are a few things to consider:
Find out where your audience goes for information
Identifying the online vehicles your audience uses is critical for successful content marketing. It’s just like identifying vehicles for advertising and public relations, though print and broadcast media make your job easier by [...]