Website Development

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B2B blogs: How to spread the word

So you’re doing the right thing by writing a blog as part of your company’s marketing efforts. You’re sharing high-value content, avoiding self-promotion and posting regularly. Yet one thing is missing — readers.

The good news is that you can use some low-cost, online tools to get the word out. [...]

5 tips for making your B2B website work harder

For most business-to-business marketers, there’s no marketing tool more critical to sales success than the company’s website. As the digital face of your company, it is often your prospects’ first point of contact with you. It can also be their last if their online experience is frustrating or less than fruitful. Let’s start with the basics. A marketing website must look professional, accurately project your brand, be easy to navigate and offer useful information to visitors who want to solve problems and find answers. Hopefully, your products and […]

Hard truths and easy tools for B2B social media

There are no two ways about it — implementing and maintaining a business-to-business social media program is hard work and not immediately rewarding. Here are some truths you'll come to know:

• Social media marketing is time consuming.

You will need to designate someone in your organization to find content, manage posts and so on. Or you may need to give the responsibility to an agency or social media expert. Plan on at least a day of work per week.

• Building an audience takes time.

One of the beauties of social media marketing is the fact that you create your own audience. However, attracting the right followers can be slow and [...]

“Land, ho!” Landing pages are good destinations

— for B2B customer prospects and marketers

“Are we capturing leads from our marcomm activities?”

“Can we measure the results of our ad program?”

“Are prospects finding the information they want on our website?”

If you’ve been pondering any of these questions, there’s one phrase that should come to mind. Landing pages. A landing page is a webpage that [...]

By | April 28th, 2015|Social media, Strategic Planning, Website Development|

Social media channels for B2B marketing

Social media is more like broadcast media than print, so the word “channel” is used to denote the various social media vehicles. The top three channels are Facebook, Twitter and LinkedIn. However, engineers are more likely to use LinkedIn, Twitter, Google+ and YouTube. Here is an overview of each channel for a commercial/industrial marketer.

Facebook

  • By far the most popular channel, with over a billion users.
  • Think of it as a cross between a block party, a cocktail party and a family reunion.
  • Personal contacts are called “friends.” Companies/brands have “likes.”
  • There is a distinction made between individuals and companies. The rules are different for each. [...]