Website Development

/Website Development

What’s in your…blog?

So you’re thinking about starting a company blog? Good! User-friendly platforms like WordPress, Blogger and others can make getting your company into the blogosphere relatively simple.

Keeping up a schedule of posting? Different story. Like most marketing activities, successful blogging takes planning. You have to consider things like: How often to publish? (Once a week is a good schedule.) Who will be authors? Who will write? (Authors may be the same as writers…or not.) What are you trying to achieve? Who’s your audience? What messages do you want to convey?

To ensure your blog is in it for the long term you’ll need [...]

B2B Content Marketing: Give Them What They Want

Content marketing is getting a lot of buzz lately in marketing circles, and many, many business-to-business marketers are wondering, “What does content marketing have to do with me?” The answer is…lots! At CCC, we look [...]

Web site landing pages

Capture information about your prospects before they get away

By now, most B2B marketers are familiar with Web site landing pages. These microsites allow visitors to obtain the information or other items you offered in your print or electronic ads, direct mailers or email blasts. Visitors expect fast and easy fulfillment on a landing page, whether it’s a white paper download, a video to view, a product brochure or some other offer that they’ve come to get.

By fulfilling offers, your landing pages serve your prospects. But a landing page can [...]