So you’re thinking about starting a company blog? Good! User-friendly platforms like WordPress, Blogger and others can make getting your company into the blogosphere relatively simple.
Keeping up a schedule of posting? Different story. Like most marketing activities, successful blogging takes planning. You have to consider things like: How often to publish? (Once a week is a good schedule.) Who will be authors? Who will write? (Authors may be the same as writers…or not.) What are you trying to achieve? Who’s your audience? What messages do you want to convey?
To ensure your blog is in it for the long term you’ll need [...]