Hydraulic and electronic products for snowplow trucks is a niche market, but a hot one for Cirus Controls. Cirus turned to CCC to help increase market awareness of its brand and products, educate target audiences about new technologies, raise market expectations and influence buyer behavior.
Customer case studies published in major industry journals played a big role in generating awareness and credibility for the company and its solutions. And the company’s new online dealer locator sets an industry standard (while generating a high number of website conversions).
Media analysis and recommendation
Print and electronic advertising
Google Analytics monitoring and reporting